Today, the 3 top search engines are Google, Yahoo! and Microsoft MSN which covers over 80% of all search engine queries.
In addition, Yahoo! also provide search results to AllTheWeb and AltaVista.
Google is also a major source used by numerous search engines including AOL, Netscape and Excite.
What do Search Engines Look For?
- Page title. From the TITLE tag element of your Web page.
- Page URL.
- Summary Description. A description taken from the page itself.
- Keyword List
Some search engine might gather Summary Description from the first few hundred characters while another search engine might generate the Summary Description from the META tag.
META tag is data that is included in a Web page header but is hidden from the reader. Meta information provides search engine with the Summary Description as well as keywords from the page.
I wanted to show you an example of meta tags but was not allowed. If you want an example, just leave it down on the comment and I will get to you.
People surfing the web used search engines to enter keywords in order to generate lists of links related to the topics they are looking for. Therefore, the better the keywords phrase on your Web page or META tags, the more exposure your web site will get.
Research the web for popular search engine keywords to include. List of website to research:
Free Keyword Generation Tools
Watch for my Part 2 to drive traffic.