What Is SEOs?
SEOs is the process of improving the volume and quality of traffic to a website from search engines via organic search results for targeted keywords. Simply put, it means improving the position of your website on the Search Engine Results Page. (SERP)
What Is SERP?
SERP is a list of webpages shown on the search engines for a particular keyword search. The list of webpages usually contains title, a short description of the content and also a link to the page. Therefore, when I said ranking high on SERP, it means getting listed on the top few positions of the results page for a keyword search.
Why Is SEOs Important?
SEOs help a website to climb in the SERP for targeted keywords. The higher your page is on the SERP, the better the chances that people will visit your site.
Most webmasters are concentrating on improving their SEOs since this is the best free source of traffic in the long run. It will take you 3-6 months to rank high on search engines for a keyword that has a decent amount of searches every month. SEOs are considered to be successful only when you hit the top 3 position on the search engines. Put yourself in the same shoes, you will always click on the link of the top 3 position first before even looking at the rest.
Apart from SEOs, the other factor that affects your Google rankings is Google Pagerank. But I believe that if you are able to improve your SEOs, Google Pagerank will come naturally since it just involves building backlinks which is also part of the technique to improve SEOs. So stop worrying if you got Google Pagerank or not because just focusing on improving SEOs will eventually get you a PR. I guarantee this.
Black Hat Vs White Hat SEOs
Have you heard of the differences between these 2 approaches of SEOs? As the name suggests, black hat SEOs is not an accepted technique to use by search engines and will be penalized. On the other hand, white hat SEOs is the technique that I will be teaching you later on this article. But, I will briefly run through the various type of technique that is known as black hat. I am not encouraging you to use it but instead to let you know so that you would avoid implementing it on your blog. Below are the few commonly used black hat SEOs which you may or may not know, falls under the black hat category:
1) Mass blog networks
This is to set up 50-100 blogs targeting different keywords and linking to the main blog. For example, when you use Google Adwords keyword tool, you will find a list of similar keywords that people have search. Thus, instead of just targeting 1-2 keywords, people who uses black hat SEO create a network of blogs targeting the entire list of keywords provided by Google. They will then link it back to the main blog.
2) Overcrowding of keywords
Overcrowding the site with your targeted keywords are also considered black hat incase you don’t know about this. These sites basically have very little content and most of it is filled with keywords. Their purpose is to rank high on search engines and get individuals to buy their products.
3) Invisible text
This means placing white text on a white background which means that readers are unable to see it thus naming this as invisible text. The text usually contains keywords which are not wanted to be viewed by readers but will be seen by search engine spiders.
This is used when a site gets rank pretty high on the search engines. Therefore, instead of getting visitors to read their site, they redirect it to their affiliate sales copy. Although this method does not help in improving your SEOs, it makes use of the SERP rankings to redirect visitors to a sales page instead of its own website.
Pretty unethical isn’t it?
2 Approaches To Improve White Hat SEOs
There only 2 approaches to improving SEOs - mainly on page SEOs and off page SEOs. On page SEOs means action in which you can take on your own website to improve on SEOs. This basically means the usage of titles, tags etc.
Off page SEOs means action you need to take outside of your own website which is building backlinks.
How To Improve Off Page SEOs
The only way to improve your off page SEOs is by building backlinks. Build natural and quality backlinks overtime. Forum marketing, comment marketing and article marketing are all great ways to build 1 way link.
Reciprocal links has lesser weightage compared to 1 way link because there are simply too many websites that try to engage in link exchanging as a way to improve SEOs. If you really want to do link exchanging, then I suggest you using triangular linking.
Triangular linking means Site A will link to Site B, Site B will link to Site C and Site C will link to Site A. Thus this creates a 1 way link to your site.
With that said, reciprocal link is better than no link. But if the situation allows, always opt for 3 way link.
6 Ways To Improve On Page SEOs
1) Title tags
Name each of the individual articles with the keywords you wish to target. It will look something like the image below.
This title tag is the link that will appear on search engine thus it is important to choose the right title. You can used SEO Title Tag plugin to edit your articles if you are a wordpress user. For blogger user, the title that we used for the article will be part of the title tag. Therefore, make sure you have your keyword in the article title.
Using of proper tags for every of your post helps in SEO as well. If you remember, I have told you to use the tags on every of your published articles as it will be helpful in your SEOs.
Submit to Google Webmasters and it makes the spiders crawled to the page that are deep into your root directory as well. For blogger, our sitemap is located at http://sitename.blogspot.com/atom.xml
4) Internal linking
Internal linking are good for building backlinks. This is also effective in improving your SEOs. Find those articles that have been neglected by search engines and pass some link love to it as well. Do not let your old articles go down the drain.
5) Use of proper permalinks
Avoid using long links. Search engines often favor the page closest to the root directory. Simply put, your permalinks should be like this http://sitename.com/postname. For my case, I have a long URL which includes the year and month that I published my articles because we are not able to control the permalinks that is on blogger.
6) Use of robots.txt
Robot.txt is a file which gives instructions to tell search engines spiders which pages are to be ignored and not to be indexed. The purpose is to stop the pages from appearing in search engines to prevent any duplicate issue.